THE VISION

The new Madrid is here.

OUR OBJECTIVE

Explore. Discover. Connect.

For this unique project we were asked to provide a complete marketing campaign where technology, design and sales channels merged into one cohesive platform, making it easy for interested parties to understand exactly what to be expected of the buildings. Visualize the details that make this project unique, highlight the spectacular views and map out the surroundings with parks, infrastructure and proximity to the city.

BRAND & VISUAL IDENTITY

Designed to make an impact; using modern and attractive lines loaded with minimalism we created a simplistic visual identity to reflect the spirit of the dynamic and professional buyer that this project will attract. To celebrate the incredible panoramic views from the building, we used a colour palette taken from the beautiful skies over Madrid.

Main

Secondary

Colour Palette

WEB DESIGN AND DEVELOPMENT

Minimal, clean and unique design.

The main challenge was to create a modern UX/UI design concept for one of the largest residential developments in Madrid. Skyline website design is minimal, clean, unique and content oriented.

VISIT SKYLINE-MADRID.COM

SALES OFFICE

Design. build. experience

For the CBRE sales office we designed a “client discovery space”. A stress-free zone where clients can sit down, using a large video-wall to interactively browse around and experience apartments, amenities, views, etc, in real-time. Our complete solution included design, fitting and lighting of the zone, construction of video-wall hardware and client interface, planning and creation of the 3D model and programming of the interactive functionality.

DESIGNING A UNIQUE EXHIBITION STAND

We build inspiration

We wanted this stand to be a representation of the real buildings. We designed the frame to resemble the exterior façade and inside we created several zones displaying materials and details relating to the design of the buildings. Each zone was carefully lit to create separation but also allowing the whole stand to function as one attractive space. A central monitor provided an interactive 3D tour of the building and its surroundings, featuring real-life views from different floors. The result delivered an immersive experience for the visitors, allowing discovery of the new buildings in a unique, interactive and fun way. We provided the complete stand solution including exterior and interior design, graphics, 3D visuals, construction, execution, supervision and maintenance.

AERIAL PHOTOGRAPHY

Sometimes luxury has nothing to do with the space or the materials, not even with the design. Sometimes, in order to enjoy a home, all you need are unique views, such as the ones we find at Skyline.

IMAGERY AND INTERIOR DESIGN

Designed to celebrate indoor and outdoor life.

As part of the marketing package we provided, we created more than 40 high quality renders and a virtual 360º tour showcasing the various apartments included in Skyline. Weplan was part of the design-team responsible for high profile zones such as lobby, upper pool area and terraces. As well as the interiors of apartments with emphasize on kitchen and bathrooms.